This is a perfect example of why JetBlue is so heart'able as a brand. And why last week's announcement was such a bummer.

I'll add a personal note: their service is still miles and miles ahead of any other airline. This week in the US was Thanskgiving and the northeast was expecting a huge storm. I had my flight on JetBlue and called to see what my change options were and though the best option wasn't do'able in his computer system, the service agent went above and beyond to get a manager's permission to put me on the most convenient flight. Totally made my day.

I'm rooting for you, JetBlue.

Also, love you, Zappos. #shoefiend